Tiny Tribe
PLAY CAFE
Tiny Tribe Play Café is a dedicated space for babies, toddlers, and their grown-ups to relax, play, and connect. They offer a safe, age-appropriate play area designed exclusively for children aged 0–4 years, alongside a beautifully curated café serving delicious hot drinks, snacks, and light bites for adults and little ones.
Brand Identity | Strategy | Illustrations
Working with Tiny Tribe we developed a brand identity that visually communicates their unique brand story and values. The playful yet refined design creates a warm and inviting feel. The logo feels full of fun and character without a cluttered design. Opting for a minimal layout to set the tone for the calm and community-focused space. We focused on creating a look that felt full of character without being overly child-like.
The overall style of the brand strikes the balance by both appealing to children through its characterful expression and adults through its polished aesthetics.
Starting a business with a fully established brand was incredibly important to me. As a first-time business owner with no trading history, I knew the branding had to feel polished, considered, and reputable - with a strong message and a consistent aesthetic and tone.
The moment I discovered Katie’s work on TikTok, I absolutely knew I wanted to work with her to bring Tiny Tribe to life - and my goodness, she did not disappoint. The finished brand pack is everything I hoped for and so much more. I actually felt quite emotional seeing it for the first time.
From our very first discovery call, it was clear that Katie genuinely took the time to understand the heart of the brand - its values, its audience, and its purpose. That depth of understanding shines through in every element: the logo suite, fonts, colour palette, and the beautiful illustrations. Every detail had meaning and intention, tying so perfectly to everything Tiny Tribe represents.
As someone who’s still learning the ropes of marketing, Katie has made it incredibly easy for me to create cohesive, engaging content that truly resonates with my audience. Even my web designer commented on how thorough and thoughtfully designed the brand pack was, it made the entire website build process so much smoother.
I’ve already had fellow business owners reach out to compliment the branding, which speaks volumes about Katie’s talent and attention to detail. I can’t thank her enough and would wholeheartedly recommend her to anyone looking to create or refresh their brand identity. I can’t wait to continue growing Tiny Tribe with Katie’s creative direction in the future.
Bronte Creary
Tiny Tribe